Life coaching is a collaborative relationship between a certified life coach and a client designed to grow your full potential. Just as athletes wouldn’t consider training without the added insight, objective perspective, and support of an athletic coach, many of today’s most successful leaders, professionals, executives, entrepreneurs, and CEOs depend upon the skills of a life coach to move their lives, careers, and businesses to the next level. I am an ICF certified coach who can address your personal and business coaching needs for both your personal and professional life.

“Part consultant, part motivational speaker, part therapist and part rent-a-friend, coaches work with managers, entrepreneurs, and just plain folks, helping them define and achieve their goals—career, personal, or most often, both.”
- Newsweek
An article in Public Management referred to a study where training alone was compared to life coaching combined with training. The study showed that training alone increased productivity by 22.4%, while training combined with weekly life coaching increased productivity by 88%. Here is why:
  1. Accountability. Most life coaches have three- to four calls a month with their clients. These regularly scheduled calls prompts clients to get more done than they would if left to their own devices. Clients take bigger actions, set bigger goals, and think bigger when they work with a professional coach.
  2. Expertise. The trained life coach knows how to help you discover the right goals for you, earn more money, and structure your personal and professional life to achieve greater productivity with less effort. You’ll achieve more in less time with the input of an ICF certified life coach on your side.
  3. Delivery. A well-trained coach knows how to use the right questions so that you are internally motivated. It doesn’t take browbeating or nagging when you are working with a skilled life coach. Coaching typically works best with a weekly call so clients have time to integrate new ways of thinking and take action each week towards their goals. The work usually happens between the sessions. Most life coaching is done by phone or Skype, and delivered in a half- to one hour coaching calls. The experience can be challenging and is almost always uplifting.
  4. Speed. Most people find that things start to happen very quickly after hiring a life coach.

"Coaches have the ability to view things from a distance —in what some call ‘the 10,000 ft viewpoint’—and to shed new light on difficult situations. Often they act as a sounding board through tough decisions, help sharpen skills, and motivate.”
—CFO Magazine
Entrepreneurs, executives, business leaders, actors, musicians, creative people, managers, small business owners, start-ups, professionals, and homemakers all can reach their goals more quickly with the help of a life coach. If there is a gap between where you are now and where you want to be, there is room for life coaching. Not only will your life coach help you close the gap, your life coach will help you break through your assumptions, interpretations, and limiting beliefs, challenging you to think bigger.
  • Setting and achieving goals and objectives
  • Planning: business, career, and life
  • Blasting through blocks and fears
  • Clearing clutter
  • Financial security and independence
  • Balancing business and personal life
  • Making key decisions and designing strategies for success
  • Communicating powerfully and succinctly
  • Becoming a problem-free zone
  • Building powerful relationships
  • Breaking through the glass ceiling
  • Getting promoted
  • Finding the ideal career/work or business
  • Finding the ideal partner/love/relationship
  • Getting out of a rut
  • Making an important life transition
  • Starting a business
  • Growing a business
  • Living an ideal life
  • Identifying core values and passions
  • Fulfilling personal and emotional needs
  • Getting organized
  • Having loads more time to enjoy life
  • Playing, having adventures, and a lot more fun!
  • And much, much more…
Life coaching is often mistakenly considered a form of consulting. However, consulting is often information and expertise-based. For example, you might hire a consultant to help your business with a specific problem. In which case, you’d expect your consultant to have knowledge and experience in that particular area. Life coaches, on the other hand, may or may not have a background or experience in your field. A coach is a life specialist, an expert on helping you develop all areas of your business and personal life. Unlike many consultants who propose a solution and leave you to implement it, the life coach stays with you to help you integrate the changes, new skills, and goals to make sure they really happen. This is one reason why coaching is so effective; it is one thing to have the information and quite another to actually make the change! Understanding alone doesn’t help you achieve your goal.

Life coaching is not therapy. Coaches don’t work on past-based issues or traumas except as background for your present life. Life coaches are not psychologists or psychotherapists. If you start the process of life coaching, and have not resolved a past issue, then you may be referred to work with a licensed therapist to resolve the issue. It is very common for unresolved traumas to stop us from getting what we want in our lives. Life coaches focus on the present and the client’s goals for the future. We help people move forward and set personal and professional goals that will give them the life they really want. Most life coaching clients are healthy, successful people who are stuck or simply want to make a big change in their lives and want the support of their own personal coach to do so.

Sports Coaching
Life coaching often includes principles from sports coaching, such as being your best, doing more than you think you can, working with a team, going for the goal. But unlike sports coaching, most professional coaching is not a competition. Your life coach will help you win in the life you choose.

Your Best friend
A best friend or two or three is wonderful to have. But is your best friend an objective professional whom you can trust to advise you on the most important aspects of your life or business? They only see things through the prism of their own lives and are not trained to see your life as independent from theirs. Other times, our friends can’t tell us the truth as much as they would like to because they don’t want to risk losing the friendship. A good life coach is never afraid to tell you the truth and is willing to be fired at any time. Why not have a best friend and a life coach?
When you discover a gap between where you are now and where you want to be, then there is room for life coaching. I feel that there is no need to struggle on your own when you can get what you want out of life in less time with the help, structure, support and tools of a skilled life coach.
Usually both. The life coach is the only professional trained to work with all aspects of your life. This is handy because very often, if something is bothering you at work, it is affecting your personal life as well and vice versa. Some clients prefer to spend more time focusing on their business goals, while others may want to focus on personal goals. How you use your coaching call is up to you.
We focus where the client wants us to focus. Your goals are our goals, although we might have some radical suggestions for how to reach your goals more quickly. Sometimes, in order to be more successful in business, you need to do some personal work. So don’t be surprised if you get some personal assessments and homework.
Life coaching works for several reasons:
  • Collaboration between the life coach and client creates momentum and enthusiasm
  • More effective goals are set, ones that come from—and more naturally motivate—the client
  • The client develops new skills, leading to greater success
  • Life coaching provides the structure of support. Left to our own devices, we begin with the best intentions and then, we hit a snag and it can derail us completely or cause a long delay. A life coach can help you break through blocks so that more is accomplished with less struggle and less effort
  • Your life coach is an objective, positive supporter. Not everyone is lucky enough to have such a friend or colleague to provide this. If you’ve been doing it solo, try seeing how much more you can accomplish with a life coach
  1. People are tired of doing what they “should” do and are ready to do something special and meaningful for the rest of their lives. Problem is, many can’t see it, or if they can, they can’t see a way to reorient their life around it. A life coach can help them do both.
  2. People are realizing how simple it can be to accomplish something that might have felt out of reach or like a pipedream. A coach is not a miracle worker (well, they are sometimes) but a coach does have a large tool kit to help the Big Idea become a reality.
I see people looking for coaches generally for one of two reasons. First, because of the growing awareness of the profession, more people in all walks of life consider working with a coach to try a cutting edge modality that offers new possibilities for success. The second comes from what they have heard—that coaching works. People are starting to use a coach because it makes good sense to have someone who is non-judgmental, a good listener, and able to think outside of the box, helping them manage their life better, thus making it more enjoyable
We’ve all learned that “hard work and doing it on your own” are the keys to finding life, success, money, or happiness. Most people think they have to sacrifice something to attain something else, what they want in life. Some people sacrifice their health, their time to enjoy life, or their relationships. None of this is necessary. You can have it all, but maybe not all right this minute! And, with life coaching, you’ll find you don’t have to sacrifice everything to get what you want. You may need to change a few things, true, but clients find they have more time with their families and friends, more money, more opportunity, and are more successful at work when they work with an ICF Certified Life Coach.

Athletes, performers, CEOs and presidents know that they can’t do it alone. They know they need a professional or even a team of professionals to help them determine the best direction and to provide objective support and feedback. Without this, it is almost impossible to achieve excellence.
Are you doing what you most enjoy? Are you tolerating or putting up with anything? Is life easy or are you struggling? Are you on the path to financial independence? Do you have what you really want? Most people can expect a lot more out of their lives. I thought I’d start writing when I retired at 50. I wrote my first book at 55! Life coaching really speeds things up so hold onto your hat.
No. The client may need the life coach in order to maximize an opportunity or accelerate their personal growth and yet not be dependent on the life coach. Anyone who has big goals can benefit from the structure, advice, and support of a life coach, so in that sense, a coach is needed. As far as creating an emotional or psychological dependency, it is rarely a problem. Life coaches work with people who are healthy and successful on their own. Life coaches do not resolve therapy issues.
No. The client is always responsible for his or her own life. Clients make their own decisions and take their own actions. Life coaches provide positive support and encouragement. While a life coach might challenge you to think differently or suggest that you try a different or even radical approach than you would normally take, the client must decide whether to take the advice or not. Life coaches do not in any way control the client’s thoughts, actions, or life. If you feel bad after a coaching call, for any reason, let your life coach know about it. It is probably a miscommunication or it could be that this coach’s style is not working for you. If this happens consistently, try a different life coach. You should feel uplifted and motivated to take action at the end of each personal coaching call. You should certainly feel good about yourself and your accomplishments.
Yes. Some clients hire a life coach to help them achieve a specific objective or project. Many clients choose to continue working with their life coach after their initial goals are accomplished because there are even more interesting things to do!
One month. Although on average, most people find life coaching more beneficial than they realized and stay on longer than they initially anticipated. Many life coaches ask for a three- to six-month commitment, but usually let you stop immediately if the coaching is not working for you right now. Some life coaches might ask you to sign a contract or an agreement. This is fine, however, all the coaches have agreed that you can coach on a month-by-month basis for as long as it is working for you. We never lock you into a fixed term for life coaching.

This does not apply to corporate contracts, which may be for a specific term or project and are negotiated on a case-by-case basis.
Rates vary with the coach, but most life coaches working with individuals charge about $300 to $700 per month for a 30- to 60-minute call three or four times a month. Executive coaches charge more and some clients work with an executive coach for an hour or two a week. It all works out to about to about $250 to $500 per hour. Corporate coaching is more expensive, and may cost $1,000 to $10,000 per month, and usually starts at $500 an hour. Corporate coaching may include on-site training programs as well as individual executive coaching.

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